Do I need this?

Not to start. You can connect WhatsApp and chat with customers without it.

You need it to:

  • Add more than 2 phone numbers (Meta raises the limit, usually to 20).
  • Start conversations with more customers per day (campaigns, reminders).
  • Apply later for the blue tick (Official Business Account).

Before you start

Keep these ready:

  • Legal business name exactly as on your documents.
  • Business address and phone number.
  • Website that shows the business name, and a business email on that domain if you have one.
  • One document showing the legal name. Examples commonly used in India: GST certificate, Udyam/MSME certificate, certificate of incorporation, shop & establishment licence, or a utility bill in the business name.

Steps

  1. Open Meta Business Suite → Settings (Business Settings).
  2. Go to Business info and check the legal name, address, phone and website match your documents. Fix them first.
  3. Open Security Centre (in some accounts it's under Business info → Business verification) and click Start verification. If the button is greyed out, finish filling in Business info first.
  4. Pick your business from the list, or enter its details.
  5. Upload your document.
  6. Choose how Meta confirms you — email, phone call, SMS, or a domain check — and complete it.
  7. Submit.

After you submit

  • Meta shows the status in Security Centre: In review → Verified (or asks for more).
  • In Zlotworks, Settings → General → WhatsApp shows the verification status next to your WhatsApp account name, and Manage WhatsApp → Connection shows how many numbers you've used (for example "2 of 2 numbers").
  • The Zlotworks page header shows your Msg limit — the maximum number of unique customers you can start conversations with in a rolling 24-hour period. It's shared across your whole Meta business portfolio.

If it's rejected

The usual reason is a mismatch. Make the legal name, address and website exactly match the document, then resubmit with a clearer document.